Tuesday, March 31, 2015

MediaTek’s Helio SoCs aim for the high-end smartphone market

MediaTek today announced its new Helio family of high-end SoCs that aim to deliver leading performance with frugal power consumption. While MediaTek enjoys a relatively decent market share in the low and mid-range smartphone SoC segment, the company has so far struggled to match up to Qualcomm and Samsung’s best in the high-end segment. The company is hoping to change this with the new Helio SoCs. The new range comprises of the Helio X and the Helio P chipsets. The Helio X10 will be a 64-bit chipset with a total of eight processing cores clocked at 2.2GHz. This chipset will be capable of handling display refresh rates up to 120Hz and can encode 480p slow-motion videos. MediaTek did not reveal any details on the Helio P series chipset though. The Helio P is said to be the company’s premium performance chip and is aimed at flagship Android smartphones. The company did mention though that it expects first products powered by Helio chips to be available by the second quarter of the year. Helio P powered devices will arrive later in the year. Source: DigiTimes

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